Asciano 2012 year book and annual report
When it comes to getting a job done, there’s nothing more important than teamwork – and that’s especially true when you’re Australia’s largest national rail freight and ports operator. Team scope understands this, so when Asciano asked us to create their yearbook and annual report, we put together a design that emphasises the cooperation and forward thinking it takes to achieve great results.
We began with a clean, simple annual report with a red and grey cover representing Asciano’s brand colours and a practical, greyscale interior offering easy-to-read information. This was complemented by a vibrant yearbook that represents the pride Asciano takes in its employees – and vice versa! The yearbook’s colour palette, with its special Spot Gloss UV, was drawn from the ‘team colours’ of the business’s ten divisions and the stylish result indicates just how well they work together. An abstract arrow design used throughout the materials represents Asciano’s commitment to moving Australia forward, and the people-oriented images and structured layout of the yearbook emphasises its respect for its employees. Asciano has a lot to be proud of – and their annual report and yearbook really show it.