There’s nothing more Aussie than doing a job the right way with the right tools – and Australian-owned Carasel Towbars has been manufacturing high-quality towbars, trailer parts and vehicle accessories for Aussies looking to get stuff done for 45 years. So when they asked team scope to create a website to help them stand out from the crowd, we realised that the key was showing off the proudly Australian nature of the company.
We selected a clean, accessible design, using headings and icons to guide customers through the site – with an illustrative style that echoes the company’s friendly, loosely drawn logo. A series of striking black-and-white photographs not only depict Carasel’s products ‘on the job’, but offer views of the rugged Australian landscape, creating an eye-catching centrepiece for the main page. We also created a mobile site, with a simplified layout designed to make getting a quote easy – even when you’re working from your phone.