Don’t Just Create a Business, Create a Story

Great quote from the book Start Something That Matters by Blake Mycoskie.

“When You Have a Compelling Story, People Become Customers to Become Part of that Story”

06 / 10 / 2011

The Brand Audit: Key For Determining Brand Health

When brands reach the tipping point where sales begin to slide because customers no longer resonate with the brand’s value proposition, it’s time to put your finger on the pulse of your brand and determine the long-term outlook for brand health.

We have a strong believe in the power of a clear brand value proposition and like the process outlined in this article by Branding Strategy Insider, click here to view.

30 / 08 / 2011

Intermission: Brightening Moods With Three Simple Words

The simple concepts are often the most powerful. We love the video.

See the original article on Good.is.

30 / 08 / 2011

These Brands Allow Users To Design Them.

Great story from Fast Company‘s Co.Design about the involving your customer in the design of your brand. We believe we will see lots more of this in the future. Read the full article here.

24 / 08 / 2011

IDEO say: Good Stories Make Good Brands.

This is the latest piece from Fastcompany.com.

Every product needs a story, as does every brand. The product’s origin. The creators’ ideals. Or a unique experience. These stories provide value.

Consumers are looking to share narratives as a way to express their knowledge, identity, status, and connections. As the DNA of viral marketing, these stories help people connect more deeply with a brand, a product, and others around them.

 

15 / 04 / 2011

Six Ways to Supercharge Your Productivity

What does it take to be productive and efficient in a world of infinitely rising demand, and endless potential distractions? By productive, I mean generating goods and services with lasting value. By efficient, I mean doing so with the least amount of unnecessary expenditure of time and energy.

Read this great article on HBR.org by Tony Schwartz here.

15 / 04 / 2011

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We're a commercially led strategic design studio in Surry Hills, Sydney.

We're passionate about branding, graphic design, property marketing and web design, and above all creative solutions that add value and bring your business to life.

Strategy | Brand | Design

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