When I’ve Got Time asked team scope to rebrand their business we wanted to create an iconic brand that would truly define the key attributes of the business.
I’ve Got Time has spent years building a reputation for being loyal, trustworthy, intelligent, caring and intuitive – what better image to represent all of these business qualities than man’s best friend? We created a silhouette image of I’ve Got Time’s faithful guardian and teamed it up with a simple black logotype, which is offset by each brochure’s signature colour. The use of vibrant colours on a crisp white background gives the impression of clarity and efficiency, while the simple silhouette images representing the services offered bring a fresh, contemporary feel to the brochure series. And of course, there is the dog – serving as a constant reminder that I’ve Got Time is obediently awaiting your instruction.