John Holland Annual Review 2010

When John Holland asked team scope to design their annual review, we wanted to create a bold and dynamic document that would really celebrate the business’s successes and achievements for the year. We created a magazine-style layout that gives the review a fresh, contemporary feel, with a simple tab system in the far right margin to make it easier for readers to move between the different business divisions.

Breaking the text up into slim columns prevented the volume of information from becoming overwhelming, with vibrant red subheadings and dividing lines making it easy for readers to pick and choose the sections they want to read. High-impact imagery paying tribute to John Holland’s team and projects gives the review a dynamic appeal, and provides readers with greater insight into the sheer enormity of the works that the business undertakes. The overall result is an annual review that’s as diverse as John Holland itself.


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