LJ Hooker Mosman advertising campaign

Mr Hooker says a big “thank you” to team scope.

When LJ Hooker Mosman asked team scope to help them devise a marketing strategy that would leverage the strength of the LJ Hooker brand and enable them to achieve their goals of expanding their residential sales and launching new project and commercial property divisions, we jumped at the opportunity.

Using the parent brand as the foundation, we developed a strategy to bring the personality of LJ Hooker Mosman to life with a cut-through approach that hones in on a set of key messages that reach right to the heart of customers’ greatest motivations. In a nutshell, LJ Hooker’s unbeatable professionalism, knowledge and expertise = better results for you. Bold new creative designed to stand out in a cluttered market, coupled with intriguing, ‘can’t-go-past’ copy lines guarantee that customers will stop and take notice. And an integrated marketing program using a variety of different channels for raising awareness, sharing local knowledge and creating top-of-mind positioning will help ensure the LJ Hooker Mosman team achieves their ambitious new goals. After all, nobody does it better.

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