RT Health Fund Annual Report 2011
For RT Health Fund, 2011 was all about change: a move to their new headquarters in stylish Surrey Hills, a continued commitment to a fresh direction, and a sleek brand ‘style’ that lets their members know this is an ideal fund for a 21st century lifestyle. And they did all that while maintaining the values that have delivered fantastic service to their customers for over 120 years.
So when team scope set about designing RT’s 2011 Annual Report, we decided to create a document that highlights what they’re all about: mixing a modern approach with the best traditional values. Its cover features an image of the carved wooden crest that welcomes clients to their new headquarters, symbolising the bold changes RT has embraced. Inside, we used neat columns and headings to keep the information accessible, and we celebrated the past with full-page images depicting RT’s transport-industry heritage. The mono colour scheme is clean, economical and elegant, and completes the design’s central message: RT is a company that both honours its past and looks to the future.