RT healthy brand

As part of the launch of rt health fund’s new optical and dental centres, team scope named and branded them ‘healthy eyes’ and ‘healthy teeth’, creating a fun colour palette and icons for both brands that complimented the existing rt corporate purple. Team scope developed everything from the logos right through to the stationery, take home bags, glasses cases, optical cleaning sprays, promo pieces, printed and email advertisements.

By the time rt had sent the 2nd bailout, the healthy teeth centre’s phone has been ringing off the hook with bookings. Nothing is more rewarding then seeing a new business arm being such a success and it really enforces the importance of strong branding, something rt has worked out hands down thanks to a little help from team scope.


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