The Ortho Practice marketing brochure

This month, we braced ourselves for a marketing challenge and sank our teeth into creating a brochure designed for the coolest orthodontists around – The Ortho Practice. The Ortho Practice’s existing branding (created by us of course), which features crooked lines becoming straight, became the basis for the brochure’s design, and we used these lines as the starting point for a series of continuous line ‘concept’ drawings that really brings this friendly brand to life. The vibrant red and strong metallic green colour palette, designed to represent great-for-your-teeth apples, gives the brochure a crisp feel, and because it’s printed on an uncoated and environmentally accredited stock, it’s as good for the environment as The Ortho Practice is for your smile!


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