What business is Branson in?

Pop quiz – what business is entrepreneur Richard Branson in? If you said airlines, mobile phones or music you’d be absolutely right – but you’d also be absolutely wrong, because the real business Branson is in is branding.

Branson first made Virgin a big thing in the 1970s with the creation of Virgin Records. Since then his business empire has expanded to over 300 companies worldwide – in industries as diverse as travel, finance and mobile phones. What does any of that have to do with selling records? Nothing! And that’s the secret of Branson’s success – a strong brand can carry you anywhere. Forget sex …Virgin sells – pretty much anything!

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