Using our Intelligent Design Method, team scope pinpointed the integral elements of Alice’s business and used these to design a distinctive representation of her brand philosophy. Three key points emerged, and from these we created stationery that conveys the quiet self-assurance and integrity that are at the heart of Alice’s business. ‘Alice helps you grow’ became the key message for an often-underestimated instrument in the marketing toolbox – the business card. The muted tones of black and white are elegant but not severe, while the black foil creates a focal point of interest, making it easily recognisable and transforming this from a mere business card into a tool that promotes growth and success – which is exactly what Alice does for her clients.