When team scope was asked to design a marketing campaign for Swell, a vibrant new beachfront property development in Bondi, we wanted to make sure the job was done exactly right, so we put on our swimmers and hit the beach … purely for research purposes of course! While we were there we teamed up with Aquabumps (arguably the best beach photographers in the world) and together we created a campaign comprising an e-brochure, website, marketing postcards, ads and signage that really celebrates the appeal of this iconic location. The dazzling colours of the stunning inset photographs reveal teasing glimpses of just how spectacular life on Australia’s best-known beach can be.