Luxury Functional Beverage | Pet Industry
Puptails was created to redefine an overlooked category, hydration and functional beverages for dogs positioning it as a premium lifestyle ritual rather than a novelty treat.
The objective was simple:
“Create a brand that felt more Moët than dog snack.”
TeamScope developed the full brand identity, including a refined serif wordmark paired with a playful martini-and-bone icon, signalling sophistication while remaining approachable.
The packaging system was designed to stand apart in the pet aisle, clean, editorial and highly giftable.
Scope of Work
– Brand name & identity
– Packaging system across multiple SKUs
– Pastel & Bold product ranges
– Yappy Hour sampler architecture
– Influencer & PR mailer packaging
– Retail collateral and brand assets
The result is a brand designed to move beyond product and become a ritual, Yappy Hour for dogs.