Luxury Functional Beverage | Pet Industry
Puptails was created to transform functional beverages for dogs from a novelty into a premium lifestyle ritual.
The brief:
“Create a brand that feels more Moët than a dog snack.”
TeamScope developed a luxury brand identity, packaging system and product architecture that positioned Puptails as a sophisticated new category within the pet industry.
Designed to stand apart on shelf, the packaging balances editorial simplicity with premium appeal.
Scope
– Brand Strategy
– Naming & Identity
– Packaging Design
– Product Architecture
– Product Range Development
– PR & Influencer Packaging
Result
A distinctive luxury brand that elevated hydration and wellness into an aspirational ritual for modern dog owners.